What is the Madrid Protocol?
The Madrid Protocol is an international treaty that allows trademark owners to seek protection in multiple countries through a single application filed with the World Intellectual Property Organization (WIPO).
How It Works
Base Application: You first file a trademark in your home country
International Application: Using your home registration as a base, you file an international application through WIPO
Designation: You select which member countries you want protection in
Examination: Each designated country examines the mark under its own laws
Protection: If approved, your trademark is protected as if registered locally
Key Benefits
- Cost Efficiency: One application instead of separate filings in each country
- Centralized Management: Manage renewals and changes through one system
- Flexibility: Add countries to your registration at any time
- 10-Year Renewable Terms: Standard protection periods across all designations
Countries Covered
The Madrid System covers over 130 countries including all major markets: the United States, European Union, United Kingdom, Japan, Australia, South Korea, Singapore, and many more.
Costs to Expect
- WIPO Basic Fee: ~653 CHF (black & white mark) or ~903 CHF (color mark)
- Individual Country Fees: Vary by country (typically 100-400 CHF each)
- Professional Filing Fees: Depend on your trademark attorney or service provider
Common Pitfalls
Central Attack Risk: If your home registration is cancelled within 5 years, all international designations may also be cancelled
Goods/Services Limitations: Your international application cannot be broader than your home application
Local Requirements: Some countries have specific requirements even under Madrid
How Atlas Can Help
Our trademark team handles the entire Madrid Protocol process — from evaluating whether Madrid is right for you, to filing and monitoring your application through each designated country's examination.
Protect your brand globally. Start your trademark application.